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Abena in profile with backlit coily hair

Abena Owusu

I’m Abena. I make videos about caring for my natural coily hair, and I sell wash-day planners, step cards and two short courses.

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  1. I stopped relaxing my hair six years ago and started again from nothing. I made every mistake: too much product, too little patience, a comb that was far too fine. Now my hair is the thing I look forward to on a quiet Sunday.

  2. My videos are slow and ordinary. I section my hair, I detangle, I twist, I talk to the camera about nothing in particular. I am not a stylist or a doctor. I just show what I do, and what I stopped doing.

  3. Where should I start?

  5. Length 9:00Latest videoMy satin bonnet routine, start to finishFrom a loose twist to a tied bonnet, and why I keep a spare by the bed.
  6. Online courseYour First Wash Day RoutineSix short lessons for building a calm, simple wash day from scratch.$45Start the course
  7. PDFWash Day PlannerThirty pages to plan each wash day, from the shopping list to the finishing notes.$12Buy now
  8. Length 22:00Another videoA slow Sunday wash day, no rushingFour sections, one wide comb and a whole afternoon with the radio on.
  9. Bonnet teePrinted to order$28Bonnet mugPrinted to order$18

One short letter every Saturday: a hair routine, what I tried this week and one small thing to try yourself. One email every Saturday. Unsubscribe any time. Reply with your email to get it.

Downloads, a course and merch

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Downloads arrive by email. Merch is printed to order and shipped by Printful.